PRWEEK SUBMISSION
Research was #1 in the campaign I developed for the 2023 PRWeek Outstanding Student Competition. A self-conducted survey, brand analysis, market insights and literature were combined to help form my award-winning “big idea.” View portions of the research here.
Created in 2023
An award-winning campaign: The Respect Project
55% of social media users are “worn out” by political posts. Meta – whose platforms host 390 million monthly American users – must act upon this issue, especially as the 2024 Election looms. Introducing The Respect Project: A way for Meta to make a difference as the world’s largest social media company.
Disagreement is natural and an essential part of a healthy democracy. Hate is not. Let’s learn to respect.
While I can’t share all my submission materials, view a select portion on this page. View the original prompt provided by PRWeek here.
Situation Analysis
Secondary Research
Primary Research